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The Scenario

       Currently, India produces an average of 20 million tons of plastic waste per year and only 24% of this waste is recycled, the rest is disposed of in landfills or burned and most of it ends up in rivers and oceans. India is now the second country that produces the most garbage in the world, second only to China. The social and environmental cost of inappropriate waste disposal, especially solid waste, is incalculable. The impact of soil destruction, water contamination and air pollution reduce the quality of life and ruthlessly destroy the environment. The World Bank and the United Nations (UN) foresee a 350% increase in solid urban waste in the world by the year 2050 if there is no change in current standards and in public and private policies for recycling and waste treatment



Recycling is essential to maintain a sustainable society and is  a great business opportunity for job creation and income, however, in nations such as India and in various parts of the world people working in this area usually live in extreme poverty and unhealthy at work. 

Entire families live in the reception site of the recyclable material working an average of 12 hours a day without any day off, the children, instead of going to school, help in the work by separating the material and playing only during the intervals among trash piles. In this scenario, the promotion of actions for recycling, treatment and sustainable disposal of solid waste is necessary and urgent.


A NewCycle

     NewClycle believes that it is possible to value man and the environment through recycling, treatment and sustainable disposal of solid waste. NewCycle is establishing itself as a recycling organization that centralizes, in one place, the reception, selection, compaction, and shipping of plastic bottles to the industries of use and recycling of this material.

     The idea is to employ adults, usually families, to do the work of separating and compacting plastic bottles on a working day within conventional standards of worldwide public health, with the right to rest at least one day a week. To be part of the program it is necessary that the children of each family are enrolled in a school.



at School



for families


City and rivers